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1. To support all humans; practice tolerance and acceptance of everyone regardless of gender, race, sexual orientation, citizenship status, country of origin, religion, age, or socio-economic background.
2. To conduct business with honestly and integrity.
3. To do our best to support + strengthen the local economy.
4. To make an effort in our personal and business practices to be mindful of our environmental impact
5. To look for opportunities to help + connect others.
6. To use our success to help others and our community.
7. To lead by example with kindness, compassion, and empathy in all facets of life.
8. To aim to create an equitable system for all walks of life to succeed and thrive.